Bloc magazine winter 24-25

37 The visit was part of Charlie's work with the Justin Edin- burgh 3 Foundation (JE3), which he set up in memory of his father, who tragically passed away in 2019 after suf- fering a sudden cardiac arrest. The foundation's mission is to raise awareness about heart health, improve public access to defibrillators, and provide life-saving training. The training session at Bloc Hotel in Birmingham was a vital part of JE3’s ongoing campaign to empower more people with the skills to save lives. Hotel staff learned how to perform CPR and use a defibrillator effectively, ensuring that in the event of a medical emergency, they could act quickly and confidently. For Charlie, this hands- on approach is crucial in spreading awareness and pro- viding practical tools to prevent avoidable deaths. "The more people who know how to respond to cardiac emergencies, the better chance we have of saving lives," Charlie explained during the session. "CPR and defibril- lator access are the difference between life and death in many cases, and it’s my mission to make sure these skills are accessible to everyone." The training was met with enthusiasm by the Bloc team, who appreciated the importance of being prepared for such situations. Charlie’s visit is part of a broader movement to install more defibrillators in public spaces across the UK and to ensure people have the knowledge to use them. Through partnerships like these, the Justin Edinburgh Foundation continues to make a lasting impact, transforming the tragic loss of a beloved football figure into a life-saving legacy. For more information about the JE3 Foundation, and the work they do, visit: je3foundation.com